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CO: What happens when an industry-specific publication decides to define green building? Who is consulted? How does the publication's definition get legitimacy?
- Green Builder(R) Media, the
leading national purveyor of information and education about residential
green building and sustainable development, announces its new corporate
mission: "Defining Green(TM)." - Is a trademark of a phrase like "Defining Green" fair given the interests of government, industry and consumers, all of whom will likely have something to contribute to the debate.
-
"We have found that our readers and advertisers want us to take a
bolder, more authoritative leadership position within the green space and
to actually define what green means," says Sara Gutterman, CEO of Green
Builder Media.
- This is not to criticize the concept of green building.
Other sources of standards:
Green Builder(R) Media Announces New Corporate Mission: "Defining Green(TM)"
Company Redesigns Flagship Publication and Assembles New Editorial Team to Support Effort
(CSRwire) CINCINNATI--(BUSINESS WIRE)--May 17, 2007--Green Builder(R) Media, the
leading national purveyor of information and education about residential
green building and sustainable development, announces its new corporate
mission: "Defining Green(TM)." In this process of Defining Green, Green
Builder Media will set parameters around the concept of green building,
helping to dispel the many myths and vast amount of confusion that exist in the marketplace today.
"We have found that our readers and advertisers want us to take a
bolder, more authoritative leadership position within the green space and
to actually define what green means," says Sara Gutterman, CEO of Green
Builder Media. "We are gladly stepping up to meet this request. We will
weave the concept of Defining Green into all of our editorial content,
product offerings, and daily business decisions."
According to Green Builder Media, the term "green building"
incorporates design, construction, and development that aspire to be
regenerative, restoring and replenishing the natural system in which it is
located and improving the quality of life for inhabitants.
To manifest the company's commitment of Defining Green, Green Builder
Media is redesigning and re-launching its flagship publication, Green
Builder magazine. "Green building is the present and the future," says
Editor-in-Chief Cati O'Keefe. "Therefore, the new design and content of
Green Builder magazine will be more progressive and inspirational than
ever before."
...
Green Builder Media asserts that their quest to define green is not
exclusive. The company welcomes collaboration on this effort and openly
invites manufacturers, building organizations, and other
sustainability-related groups to be involved in the process. "We know that
there is not just one shade of green," says Brian Strombotne, COO of Green
Builder Media. "Therefore, we are assembling a team of industry leaders
who all bring diverse experience and valuable input. The success of the
green building movement will not be determined by one company alone, it is
dependent on the participation of the entire industry."
About Green Builder Media
Green Builder Media is the only media company that focuses exclusively
on disseminating information about green building and sustainable practices
to a widespread national audience. With a circulation of over 100,000 of
the most active and influential building professional firms in the
country, Green Builder Magazine, the company's flagship publication, is
the third largest publication in the residential building space. Green
Builder Media's portfolio of sustainability-focused products and services
directly respond to the dramatic growth in the green building market. In
addition to its publications, Green Builder Magazine and soon-to-launch
Green Remodeler, the company offers a series of demonstration projects
across the country known as the VISION House Series; an online distance
learning platform called Green Builder College; and in-person events for
building professionals in select target markets called Green Builder Live.
The company is privately held and funded by venture capital. www.greenbuildermag.com.
For more information, contact Sara Gutterman at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
or
802-225-8978.
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