Harry Potter: recycled paper good, reusing a book better!

CO: Publishers are seeing the benefits of choosing post-consumer recycled paper: publicity, reputation and endorsements by Harry Potter's author J.K. Rowling.

Corpobligation wants a slice of Harry Potter:

• books are made of paper, which comes from trees, which destroys forests
• But publishers like Raincoast Books have garnered loads of positive PR through the use of "100% ancient-forest free, 100% post-consumer recycled paper"
• For example: The Globe and Mail's, James Barber, reports [Harry Potter and the] "Deathly Hallows called 'greenest book in history'" (July 17, 2007).
  

Inpirational first steps...

Recycling and reducing environmental destruction from publishing books is a great step towards sustainable business and shows excellent corpobligation. Is there anything further that publishers could do? Well, here their economic incentives run into environmental realities: encouraging reuse and sharing of books may hurt bottom line sales, yet this would be the best solution for long term sustainability. Maybe in the short term greater recycling in publishing combined with patience of consumers will help to keep the trees alive for readers of the future.

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For the Harry Potter Fanatics, courtesy of Raincoast's website:

Now everyone will be able to hear J.K. Rowling read from Harry Potter and the Deathly Hallows in a live webstream from the Natural History Museum in London at the precise moment it is published: 12.01am BST on Saturday 21st July 2007.

Feel free to email us to borrow our copy of Deathly Hallows! And visit our other cashing in page.

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