Civil society changes search engine privacy policies

Thursday, 26 July 2007

CO: Search engines used to keep records of searches for undetermined time periods, but they are now changing their policies in response to the efforts of privacy advocacy organizationsprivacyhumanrights.gif

  • Search engines keep records of searches for advertizing purposes, but how long should they be able to keep these records?
  • How many users actually read terms of use agreements? How many actually knew that any records were being kept?
  • The issue seems to pit privacy rights vs. the free market. Consumers could theoretically just reject search engines that abuse privacy rights; however, this would require an unrealistic amount of computer literacy (who actually reads the fine print?).
  • The work of organizations like Privacy International show the power of NGOs to change TNC behaviour through research, education and advocacy.

Yahoo Changes Privacy Policy, Joins Google, Microsoft

Yahoo says it will make user search data anonymous after 13 months.

Linda Rosencrance, Computerworld

...

"One of the core tenets of this company is the relationship and trust we have with our users," said Yahoo spokesman Jim Cullinan in a statement e-mailed to Computerworld.

Cullinan said Yahoo will make all search log data anonymous after 13 months except if users request otherwise or if Yahoo is required to retain the information for legal reasons.

"We believe the 13 month policy is the appropriate timeline to meet our commitment to our users' privacy while preserving our ability to continue to defend against fraudulent activity and improve our services to advertisers, publishers and users," Cullinan said in the statement.

On Tuesday, Microsoft said it will give users a way to search anonymously on its Microsoft Windows Live Web sites by the end of the year. Microsoft also said it will make all user search data anonymous after 18 months.

Last week, search portal Ask.com said it would introduce a feature to its Web portal later this year called AskEraser that will let users perform anonymous searches. When AskEraser is turned on, the Web site will not retain the user data it normally stores during a search.

Google last week said that it had hanged it privacy policy and that its cookies would expire after two years, instead of in 2038, when they were originally set to expire. However, observers dismissed the move as hype, saying the change only makes it appear that Google is taking steps to address privacy concerns.

Earlier this year, Google said it would make the data it stores about end users anonymous in its server logs after 18 months. That was a change from March, when the company said it would make user data anonymous after 18 to 24 months. The company's decision to change its policy came in response to a letter the company received last month from a European Union data protection working group regarding Google's privacy policies.

 Related from the Privacy International site :
Privacy International calls meeting of Internet giants to reach an accord on privacy
An Open Letter to Google
Google accused of conducting smear campaign against Privacy International
About PI - International Advisory Board
U.S. Big Brother Awards 2005
US Big Brother Awards 2004
PI report on online privacy -- Dumb Design or Dirty Tricks?
PI complains to UK regulator on EBay practices on customer data retention
Watching Amazon





Del.icio.us!Facebook!Slashdot!Technorati!StumbleUpon!
 
< Prev   Next >