Zara quickly removes swastika bag

Thursday, 20 September 2007
Corpobligation: Quick responses to cistomer complaints may cost in the short term but they can mitigate potential long term costs.
  • Zara, a Spanish owned fashion retailer, withdrew a bag with a swastika symbol on it.swastikabag.jpg The bag was externally sourced, according to Zara's spokesperson.
  • This emphasizes the importance of supervising suppliers and quick responses to customers
BBC reports :
  • The customer, Rachel Hatton, said, "I was quite shocked - I took it back to the shop."
  • "Then obviously the shop assistants were quite shocked as well to find out this symbol was on there - it was not something that they'd noticed either straight away," she told BBC Radio 4's Today programme.

Daily Mail reports :

  • Denis Fernando, national secretary of Unite Against Fascism, said: "Fascism and racist symbols are sometimes legitimised in popular culture, this is one of those times."
  • A Zara spokesman said today: "We did not realise Swastikas appeared on some of these bags, the swastika was not on the bag which was sourced by us after being supplied by an external producer. "Of course we apologise to anyone who was offended by the bag, and we will be withdrawing it from all our stores."

 

See related: Suppliers, Recalls and Accountability





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